01 / THE CHARACTERS
Meet the Supra.
Three AI companions with distinct roles: frontline support, team coaching and operations.
1536 × 1024 px · AI-generated brand illustrationPRESS & MEDIA
People. Supra.
One shared story.
The story, words and visuals behind Supraway.
A multiplayer AI platform built around the people who know customer care.
SUPRAWAY, AT A GLANCE
Customer care takes
a whole team.
Great service depends on the people doing the work, the leaders coaching them and the teams setting the direction. We’re building Supraway to bring that expertise into AI.
Our multiplayer approach gives people and AI agents a shared place to build, review and improve together. The Supra make that collaboration visible: AI companions alongside human judgment, at every level of customer operations.
FOCUSCustomer support & care
FOUNDERMaxime Santilli
PLATFORMPrivate beta
APPROACHBuild. Improve. Together.
THE SUPRA COLLECTION
A human side.
An AI teammate.
Ready-to-use illustrations for your next story.
Every visual includes the Supraway signature, with a light-background and a transparent PNG edition.
02 / THE PARTNERSHIP
Better, together.
A customer support representative and a Supra share context and work side by side.
1536 × 1024 px · AI-generated brand illustration
03 / THE SHARED TEAM
One team. Every level.
A contact center director, a team leader and a support representative, each paired with a Supra.
1536 × 1024 px · AI-generated brand illustration
01
Contact center directors
Set the direction. Define standards. Own the outcome.
02
Team leaders
Coach the team. Review quality. Guide improvement.
03
Support representatives
Understand the customer. Handle the conversation. Bring judgment.
These are AI-generated brand illustrations with fictional people. They express our vision of collaboration; they are not product screenshots or representations of automated management features. Credit: Supraway / AI-generated brand illustration.
OUR IDENTITY
Make it
recognizably Supraway.
Our doorway mark and lowercase wordmark.
Use the supplied colors, proportions and clear space.
For light backgrounds
For dark backgrounds
A simple palette.
Supraway blue
#365CFF
#365CFF
Ink
#14243A
#14243A
Paper
#F7F8FA
#F7F8FA
A clear voice.
Manrope for headings. Inter for body copy. Write Supraway in text and Supra for our AI companions. Keep language human, specific and grounded.
WORDS YOU CAN USE
The story,
ready to share.
Company descriptions and founder background.
Copy a paragraph or download the text.
In one sentence
20 wordsSupraway is building a multiplayer AI platform where customer operations teams and AI agents work together to improve customer care.
Short description
72 wordsSupraway is building a multiplayer AI platform for customer support and customer care. It brings frontline expertise, team leadership and AI agents into a shared workspace to build, review and improve agents together. Its approach combines human judgment with AI assistance, with an emphasis on clear responsibilities, permissions and measurable customer outcomes. Founded by Maxime Santilli, co-founder of Sqwad, Supraway draws on experience in customer operations. The platform is in private beta.
Full boilerplate
175 wordsSupraway is building a multiplayer AI platform for customer support and customer care. Its starting point is the expertise already inside customer operations teams: the people who handle requests, coach colleagues, manage exceptions and take responsibility for results.
The platform brings people and AI agents into a shared workspace. Teams can collaborate on agent drafts, review suggested changes and keep a history of their work. The broader product direction connects building agents with testing, quality review and operational improvement. Availability varies by capability and connection; the platform is in private beta.
Supra is the name used for the AI companions in Supraway’s brand world. The illustrations show them alongside support representatives, team leaders and contact center directors. They express an approach to collaboration, not physical robots or a claim that every depicted role is automated.
Founded by Maxime Santilli, co-founder of Sqwad, Supraway draws on experience in customer operations, from frontline service to team management. The goal is to help teams apply that knowledge to AI while keeping human judgment and accountability at the center.
Founder bio
54 wordsMaxime Santilli is the founder of Supraway and a co-founder of Sqwad, a BPO platform combining technology, data and a global workforce. His experience spans customer service, back-office operations, acquisition, retention and the management of customer operations teams. He is building Supraway to bring that operational expertise into collaboration between people and AI agents.
Sqwad’s operating history and network belong to Sqwad. They are not Supraway customer or performance figures. Confirm current capability availability with the team before publication.
LET’S TALK
Working on a story?
For interviews, background on Supraway or additional visuals, contact Maxime Santilli on LinkedIn. Include your publication, topic and deadline.
Press kit updated October 21, 2026Asset usage & credits ↓